There are many applications centered on food industry - Urban Spoon, Open Table, Yelp, Menu Palace ... and it's still a hedeache to order pizza online in Toronto (except from PizzaHut, if you are into it). Lot of great apps, but I feel that each is trying to do too many things at once, forgetting to satisfy the ONE need, first and foremost. My need is to find What's for lunch. Period.
I find myself to have lower threshold for the amount of information I'm willing to digest, than I used to have. I want to find what I'm looking for, not much more. I don't browse around much anymore, I search and I'm gone. The one way to make me stick around (and eventually monetize on me) is to give me what I'm looking for first, than weave a web of distraction around it.
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